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Clothing industry in Japan: choose amlposition competition
Date:2012/7/27    Browsing times:8294

From the beginning of nineteen ninties, Japan apparel industry began to appear the phenomenon remain stagnant, entered a hitherto unknown trough, slight recovery in recent years. How does the enterprise through differentiated products and high value-added products to establish a brand, reduce costs, establish a corporate image, has become the important strategy of garment enterprises in Japan

According to the Japanese Fiber Research News Agency recently launched the " 2007 textile and garment market survey", Japanese raw materials production enterprises, the textile enterprises and trade companies that " oil prices, RMB appreciation, personal consumption depression 's impact on enterprise operation, these enterprises bigger " program in 2007 in " the development of high value-added products and services ." next, reasonable selection of production, open up markets outside of China, the establishment of a global sales network.

The development of high value-added commodities

Japan textile enterprises put forward " selection and concentration " development strategy. The so-called " choice ", is specifically selected Chinese fiber enterprises does not produce, yield little or no production varieties as R & D and production of the focus, in fiber development production department and the Chinese enterprises to develop " amlposition" competition.

In 2007 April the European textile fabric exhibition, more than 30 Japan Inc before the Japanese domestic market launch of the latest 2008 spring and summer fabrics, and spinning company in 140 paired, pale gloss nylon blended high density fabric.

By virtue of fiber industry advantage, the Japanese garment industry also adhere to the development of products with high added value, the craft and design in japan. In many Japanese garment factory while in China and other countries has a branch, but the majority of the factory or with Japan for the base, clothing processing and sales. Fashion design, technology and other core part, overseas production base staff almost touching. The design and process is still in recent years Japanese garment industry upgrade strengths.

In recent years, Japanese manufacturing industry to pursue, is the continuous development of proprietary technology, shorten new product development and production of the time difference between. Japanese manufacturers tend to focus on the price is high, update speed at the forefront of " fashion ", the profit before investing in the development of new products, not to rival any mimicking the time. Accelerate from ' expanded reproduction to the ' new ' high speed development ' transformation, will be more profit for investment in research and development, improve the development speed of. Regardless of the Japanese domestic production enterprises or its overseas production base, is focusing on high additional value product development and production.

Strengthen cost control

To reduce the logistics cost to purchase goods from China Japanese major apparel manufacturers began to be seized goods, hang tag and according to customer classification of logistics industry moved from Japan to China, thus making the logistics cost by two to 50%. Japan apparel industry in order to reduce the cost of dealing with increased competition, not only the production department, logistics department and began to speed up the transfer to china. For example, Castle Peak has opened in Hongkong in seventh logistics processing center.

Originally, the company shirts, socks and other lightweight apparel products seized goods, hang tag and according to customer classification and other logistics operations are carried out in Japan, from the beginning of 2004, these services have been transferred to china. The company plans in 2006 fiscal year will work a moved to China, and going to after 3 years to become, and with Japan's domestic logistics company signed a contract there will be a part of termination.

It is reported, in the company of light clothing product prices, logistics costs accounted for nearly 10%, through the above measure, estimation can be reduced to 5% - 6%. The cost savings will be used to improve the quality of goods, lower prices and improve service shops.

Reducing the cost of raw materials in Japan, with approximately 70 companies use second-hand clothing polyester to produce uniforms, sportswear and bags. The recycling of second-hand clothing textile industry as the new fashion.

Patagonia started collecting old underwear made of functional material, the use of these functional materials manufacturing of new items. Teijin fibers limited use of recyclable materials manufacturing polyester textiles, polyester fiber by chemical decomposition of system decomposition of second-hand clothing, turning them into new fiber. Aeon using 100% sweater manufacturing Sweater fiber loop. The sweater is decomposed into textile fibers, and then using the combination of acrylic to create new sweater. This can improve the color and texture of wool sweater.

Reduce the production cost of Japan's imports of clothing from China about 90%, and a large number of Japan Inc in China has built production base of clothing. Japan is highly dependent on China is due to the low labor cost, fast delivery time, and low transportation cost. But the disadvantage is that transportation cost is huge, another disadvantage is from India to Japanese goods transport delay. But if the volume of trade growth, cost can drop down. In addition, in order to reduce the cost, the Japanese clothing enterprise has recently increased in other parts of Southeast Asia production efforts, production bases and subsidiaries in Thailand, Vietnam, Burma, laos.

Japanese clothing enterprises in Southeast Asia production and did not use the " low cost mass production " approach, but rather focus on goods of high additional value production.

From nineteen ninties, TOMIYA Shirt Companies in China to produce the proportion has been maintained in the overseas production of around 40% of the total. According to the company's plans, 2008 this ratio will be reduced to 25%, while the Vietnam production proportion will by go up century 90 time end 5% to 43% in 2008. At the same time, the production in Burma the proportion of will by present 20% raise 27% level, to the many varieties of small batch products.

Mount Joy will be Southeast Asia business location for " in the high-end goods, goods of high additional value production base and technical guidance base ", present in the mountains like the company's products, dress shirts accounted for 70% of sales. But in its overseas production 9800000 dress shirt, Southeast Asia production accounted for 42%, accounted for 28% of Chinese production. The company is expected in 2008, overseas production structure will become: China 28%, Thailand 24%, Indonesia 5%, 10% in Laos, Bangladesh's 10-20%. As a result of Chinese business faces labor cost rise, tax reform and other factors, the future is necessary to adjust the related business.

First, Japan shirt production enterprises Frakes overseas production business, China accounted for 65%, Indonesia, Burma, India 35%. However, Frakes plan will further overseas production dispersed to different countries. In China, Frakes has 5 wholly-owned, joint venture factory. The company decided to further strengthen the " cost leadership " strategy, it is possible to adjust the production business in China, gradually reduced in production, products sold back to Japan 's total, to find suitable production base in Southeast asia.

Japan Inc Southeast Asian countries after development will face the same kind of labor costs increased, so both will improve the added value of products as the strategic focus of Southeast Asia production.

China: variable production base for sales market

Japan apparel industry for its innovative design and fine quality, in the international textile and garment sector become an independent school. Because of our rich labor resources, cost comparative advantage obviously, the majority of investment in China 's garment enterprises, the original only in mainland China as processing factory. For example, with several decades of history, with annual sales of 2000000000 yen in Japan ANGELO ( bank all road, an Qile ), PAGELO (PA Qi Le) and other brands, although many years ago in Shanghai factory garment, but the products are oriented supply in Japan, the local more than 300 stores, and exported to Europe and the United States and other places in China, not sales.

Along with Chinese clothing raise the cost of production, processing base position gradually decreased, as the consumer market importance is strengthened day by day. At present, the Japanese clothing manufacturing, retail enterprises are pursuing their international strategy, objectives aimed directly to China as the Central Asian market.

Current and Euramerican brands to face the high income people position cannot be replaced, leisure clothing market is mainland China, Hongkong, South Korea, the brand segmentation. On the characteristic of Japanese brands and competitive, we will be in the face of major income white-collar class, increase exit strength. At the same time, he also thinks, Japanese clothing brand and Chinese market relations cannot use simply " export " to define, future strategy is mainly originates from the Japanese clothing brand after the Japanese design and planning, production in China, and sell in china.

I Miyakonishiko ( Itokin ) in Qingdao, Dalian, Tianjin, stores have been opened, Onward Kashiyama, World company also ramped up its in China the number of the shop. For the Japanese apparel enterprises, China has not only production and processing base, but also a huge sales target.

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